How can Facebook help your business?
A Facebook Business pages has many potential benefits for your company. Facebook is a low-cost marketing channel which allows you to instantly share information about your company to a vast audience. It gives you the opportunity to engage with existing and potential customers, this helps to build your credibility and create long term relationships with other users. A Facebook Business page also enables you to provide customer support. This can often be much more efficient than answering phone calls, as other customers are able to read common answers and questions without having to approach you individually.
Facebook can also help you increase your company’s brand awareness by encouraging users to ‘Like’ and ‘Share’ your page, including links to your website on your Facebook page can help steer and increase traffic to your website. Facebook offers targeted advertising by analysing the information of its millions of users, this information can be used by you to deliver targeted advertising to specific groups/markets.