How can Analytics help your business?
Google Analytics is a powerful tool which can provide your company with valuable data about your website which in turn, can have huge benefits for your business.
Google Analytics helps you pinpoint where your traffic is coming from, knowing this information will give you an insight to the strength of your SEO, your ad campaigns and other incoming links. It also provides you with a keyword report which allows you to see what words/terms and phrases have resulted in the most traffic for your business.
Google Analytics also provides you with information about your visitors such as their location, what devices they are using and whether they are new or returning visitors. Knowing this information can help you adapt your website to best meet the needs of your audience. It also lets you track the average time spent on pages and bounce rates, this gives you an indication as to which parts of the site are most popular as well as highlighting areas which may need attention. Google Analytics is an extremely useful tool when trying to evaluate the effectiveness of your online business presence, you should consider including Google Analytics as part of your company’s digital marketing strategy if you haven’t already done so.
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