Module 2: LinkedIn

How can LinkedIn help your business?

Many businesses use LinkedIn to develop business relationships, interact with others and create business opportunities. Many business owners also use it when looking to hire suitable employees.LinkedIn provides businesses the opportunity to tag and associate specific keywords to their business page, which helps to improve their search ranking.
It also lets you post testimonials which helps give consumers the opportunity to recognise the quality of your work, and let potential employees/stakeholders understand the attractiveness of your company culture.

LinkedIn has an option to set up Showcase Pages, which can highlight a branch of your company, a product or service, jobs etc. LinkedIn Groups allow you to interact with users who are interested in the same field. You can join or create a group that focuses on your industry which will give your company great exposure.

 

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