How can Instagram help your business?
Instagram is another social media platform which can help companies to grow their business and expand their audience. With over 700 million monthly active users, most of the world’s top companies and organisations now have Instagram accounts and with such a large amount of active users there’s huge opportunities for companies both big and small.
Instagram can help your company enhance your brand through visual marketing. It also gives you the opportunity to showcase your personality and your company values through the use of photos, videos and Instagram stories.
Instagram allows you to connect with customers across multiple channels which will help you increase your company’s cross channel engagement. It will also help your company to build a community and attract repeat traffic. Another great benefit of Instagram is that it can help you boost your company’s marketing through User Generated Content (UGC). This is one of the most effective ways to grow relevant traffic and sales, all you have to do is ask customers to hashtag photos with your brand name. This means you not only get free content but you also make your customers feel like a part of your brand, which helps build loyalty and credibility.
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